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Canada's most iconic underwear and sleepwear brand, always bringing comfortable fun.

Project
Overview

The ask of this project was for the team to design 21 print designs in total for Joe Boxer's 2023 Fall prints. Each team member would be in charge of 3 prints in total. Designs need to be "two-way" - can be read or seen in either direction and prints need to be dynamic (up, down, left and right) vs. linear print style.

Design 
Fall Prints

Boxer Briefs 
Arrow

Design Theme: Reinterpreting Black & White

The task was to create a black and white print design using 3 provided color swatches. The Arrow design is a subtle pattern suitable for everyday use. 

Loose Boxers 
'Til Death Do Us Apart

Design Theme: Valentines

Spice up your Valentine's Day look with Joe Boxer's loose boxers.

The skull heart design is a unique pattern featuring a 2-way design on a black background using specific color swatches. Add some edge to your Valentine's Day look with these comfortable loose boxers.

Loose Boxers 
Reindeer Express

Design Theme: Holiday

Add some holiday cheer to your wardrobe with Joe Boxers' loose boxers designed for the festive season. The task was to create a 2-way pattern on a black background using specific color swatches. Celebrate the season in style!

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