Various CRM Campaign materials from emails, print and GIF illustrations for Bank of Montreal.
CRM
Marketing Pieces
Online Investing Automation – GIF Heros
Creative lead on developing a range of hero illustrations and GIF animation concepts for BMO adviceDirect cash back emails.
The goal was to design fresh seasonal hero GIFs that incorporated money visuals. After establishing strong ideas and options, the concepts and GIF frames went to the illustrator and animator to finalize and bring the GIFs to life. Below are a few examples.
Pre Approved Credit Card
Led the design and creative direction for BMO's pre-approved credit card offer, targeting customers through both email and direct mail. The goal of this project was to inform customers about their pre-approval for the BMO Eclipse Rise Visa Card, which is designed to encourage positive financial habits and offer rewards to new graduates and young professionals beginning their journey to financial independence.
BMO & Shell Fuel Benefit Launch
​BMO and Shell have partnered to introduce a new benefit for BMO credit debit card holders.
The goal was to develop a launch email, landing page, and reminder email that inform customers about the fuel discounts available at Shell Canada service. Customers can also save up to 10 cents per litre by combining this benefit with a Shell/CAA discount, encouraging increased credit card spending on Shell fuel and fostering customer loyalty.
Additionally, part of the email and landing page design, a hero illustration was needed to be created to represent this benefit while accommodating the various BMO credit and debit card types and orientations.​​
Reminder Email
Initial announcement email
BMO Landing Page
Online Investing Acquisition Spring F24 Campaign
The goal of this campaign was to encourage customers to open an InvestorLine Self-Directed account and invest in ETFs. We needed to create two emails: one aimed at general investors and another specifically for young investors under the age of 35. As the creative leader and designer, I focused on developing on making the content to be visually appealing for both targets and make the content easy to understand. For the young investor segment, the client had chosen both formats, as they were straightforward and user-friendly for explaining ETFs.
General Investors Email
Young Investors Email - 1st Email Option
Young Investors Email - 2nd Email Option
